Free Fashion Internships

Fashion's Premiere Internship Site

2017
2018

Technologies

Background

FreeFashionInternships.com was launched in 2007 and has since become and stayed the leading source of fashion internships- both for interns, and for companies in the fashion industry searching for them. New internships are posted daily, hundreds of visitors access the site daily, and the massive range of different types of internships and the applicants they attract have kept the site ahead of all competitors. The founder came to us with the desire to both upgrade the functionality of, and improve the look and feel of, her site. She had struggled with her previous development team and getting timely updates and fixes, so it was very important that she work with a team that both came up with cutting-edge ideas, and was extremely dependable and responsive.

Challenge

The biggest challenge on this project was the sheer number of users and necessary features. We needed to build a site that was immediately totally accessible to new and existing users- and that covered the functionality of the previous site, while improving the experience as a whole. The day we launched, hundreds of people logged on to check out the new website-- that sort of traffic requires a ton of planning, and quick reaction to problems that inevitably appear when that many people are hammering your site at once.

Result

The result of this project is a beautiful, new progressive web application that gives the site owner complete control over content, pricing, users, and emails. The site is both significantly more advanced, and much easier to navigate- which was crucial for the usability and access that was needed. The aim is to massively increase income from the site, and we've taken big steps towards making that happen. 
 

Was just looking through reporting and we finally beat revenue figures from 2017. We increased revenue by 50% in June and July in comparison to 2017! i know you mainly hear from clients (me) when something wrong. Thank you for being a great partner.

Carla Carstens
Founder |

Weekly

Email Digest for Interns

We built out a custom template, and automatic email that goes out weekly to all interns, highlighting new internships that have been posted over the preceding week. We gave the client full control over the internships that are listed on this email, a new spot to upsell featured internships, and use Drupal to automatically send out the weekly digest email to 28k interns. We also built out an unsubscribe feature for the recipients, and gave the client the ability to unsubscribe people as necessary. 

SMS Integration

for user verification

In order to keep out bots and prevent interns from signing up multiple times to access the 'free with tweet' function repeatedly, we built out an integration with Twilio to implement SMS verification. Previously, the integration was with Facebook, but in order to preserve privacy and get around interns who are unwilling to sign up because of the Facebook connection, we switched to having an SMS verification path. We were able to tweak this to allow for both US and European numbers, and built in a number of safeguards to improve any confusion and hangups as interns were using it. 

Don't let your project turn into a tragedy.