Free Fashion Internships

Fashion's Premiere Internship Site

2017
2018

Technologies

Background

FreeFashionInternships.com was launched in 2007 and has since stayed an industry-leading source of fashion internships. Thousands of visitors access the site every month to find and apply to a variety of internships from production to managerial for boutique and national fashion brands alike. The founder came to us with the desire to upgrade the functionality and front-end user experience, elevate the brand, and improve the back-end management feeatures for the site. She had struggled with her previous development team and getting timely updates and fixes, so it was very important that she work with a team that both came up with cutting-edge ideas, and was extremely dependable and responsive.

Challenge

There were multiple challenges on this project - from the sheer amount of data migrated (tens of thousands of users and old internships) t0 the necessary features required for both user roles to the custom management tools necessary for the founder successfully manage and market her growing site. A big challenge whenever building an existing website or application from the ground-up is the need to include, and improve on, all of the previous site functionality. This can be a big challenge when moving to an entirely new platform.

Result

The result of this project is a beautiful, new progressive web application that gives the site owner complete control over content, pricing, users, and marketing. The site takes advantage of modern browser capabilities to provide a modern and intuitive experience for both interns and growing fashion brands. The goal of the redesign was to increase income from the site, and we've taken big steps towards making that happen. 6 months after launch the client reported having increased sales on the new site over 50% compared to the prior year.
 

Was just looking through reporting and we finally beat revenue figures from 2017. We increased revenue by 50% in June and July in comparison to 2017! i know you mainly hear from clients (me) when something wrong. Thank you for being a great partner.

Carla Carstens
Founder |

Weekly

Email Digest for Interns

We built out a custom template, and automatic email that goes out weekly to all interns, highlighting new internships that have been posted over the preceding week. We gave the client full control over the internships that are listed on this email, a new spot to upsell featured internships, and use Drupal to automatically send out the weekly digest email to 28k interns. We also built out an unsubscribe feature for the recipients, and gave the client the ability to unsubscribe people as necessary. 

SMS Integration

for user verification

In order to keep out bots and prevent interns from signing up multiple times to access the 'free with tweet' function repeatedly, we built out an integration with Twilio to implement SMS verification. Previously, the integration was with Facebook, but in order to preserve privacy and get around interns who are unwilling to sign up because of the Facebook connection, we switched to having an SMS verification path. We were able to tweak this to allow for both US and European numbers, and built in a number of safeguards to improve any confusion and hangups as interns were using it. 

Don't let your project turn into a tragedy.