Client Engagement Info
Insiders by Skybound is a marketing program that provides gamers with exclusive content, products, and discounts for their favorite titles. The company’s previous platform, built in PHP by an offshore team, connects user accounts across WordPress, Shopify, Freshdesk, Xbox, Steam, and Twitch. The system also provides an area where Skybound employees can perform administrative tasks to manage the program’s success. As part of Skybound’s initiative to migrate from Rackspace to AWS and to reignite the Insiders program, it was determined the system should be refactored.
The code that comprised Insiders by Skybound was “a spider web from hell”, according to Tragic’s overlord of engineering Todd Budzinski. It was the epitome of technical debt. To give you an idea, code was “shotgunned” across 6 web servers, a SQL server, and a Dynamo database haphazardly. Files used inconsistent naming conventions in place of actual version control. And iterative modifications were made in files without removing old code. Discovery on the system was a nightmare, especially with the lack of a staging environment or dependable documentation. We were tasked with refactoring the platform under an aggressive timeline; the system had to be up and running for the new year.
The solution leverages Laravel, a modern PHP application framework, deployed on Kubernetes. We also brought several disparate systems together into a single central codebase – resulting in better access, easier maintainability, and higher scalability. We updated the design to provide a more modern brand experience optimized across all device types. More specifically, we:
The most important outcome was re-architecting a stable system previously held together by duct tape. It was not scalable, adaptable, broke often, and would have been an enormous risk (and lift) to migrate to AWS. The new system leverages industry best practices and is modular and performant. Thanks to Docker, Kubernetes, and AWS, it’s highly scalable. The Skybound team now has the infrastructure needed to meet their ambitious goals for Insiders.
The previous system was patched together and had to constantly be monitored. Now, the new system allows Skybound to reimagine the Insider platform without starting from scratch.
We partner with Skybound, acting as an extension of their internal team to prove technical leadership for the organization’s online activities. Our team communicates using their internal communication channels, we have multiple calls per week, and their team directly contacts our engineering leads when issues arise. From system refactoring and ecommerce development to marketing support and back-office automation, we support Skybound through their ever-changing priorities and initiatives.