Repositioning a San Diego Acupuncture Studio for Success

Industry

Healthcare

Size

Small

Years Serviced

< 7

See Details
San Diego Sports Acupuncture - Website Redesign

Overview

SD Sports Acupuncture was originally built with a custom Drupal theme that underwent two major design iterations and several iterative updates. With the new site, we wanted to leverage a modern technology stack that reduced the amount of ongoing security updates for the small business.

Challenges

This project did not present many challenges. The client had a clear vision, flexible timeline, and enough budget to put the necessary effort to produce a great product.

Solution

The new site was created with a strategic approach to better position the brand for increased search optimization, strong lead conversion, minimized security support, and a modern user experience across all devices.

  • Brand: Updated the brand colors to better align with the sports market, included a photoshoot for authentic site imagery, and updated marketing materials such as newsletter, business cards, and paper collateral.
  • Design: Re-imagined the site with a strong basis on content strategy and modern visual aesthetics.

  • Development: A modern decoupled architecture built with Contentful + Gatsby, hosted on static file storage, supported by  a sleek continuous deployment (CD) pipeline on Google Cloud Platform (GCP).

Technologies

More than a headless CMS, Contentful is the API-first content management platform to create, manage and publish content on any digital channel.

Learn more about Contentful

Blazing fast modern site generator for React. Go beyond static sites: build blogs, e-commerce sites, full-blown apps, and more with Gatsby.

Learn more about Gatsby

High performance, scalable virtual machines built for all of your cloud computing needs.

Learn more about Google Cloud

Results

The client was blown away with how we were able to update his website to deliver a stronger conversion funnel, increased SEO value and strong brand visuals.

He remarked on the great user experience created by the lightning fast combination of Gatsby front-end and Contentful back-end. Like most small businesses, SD Sports was hit extremely hard by Covid-19. But the company used that time to invest in their brand, elevate their digital experience, and upgrade their marketing arsenal to help them bounce back better, stronger, and faster.

Don't let your project turn into a tragedy.