Repositioning a San Diego Acupuncture Studio for Success
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Client Engagement Info
Industry
Healthcare
Size
Small
Years Serviced
> 7
Website Redesign for San Diego Sports Acupuncture
Overview
SD Sports Acupuncture was originally built with a custom Drupal theme that underwent two major design iterations and several iterative updates. With the new site, we wanted to leverage a modern technology stack that reduced the amount of ongoing security updates for the small business.
Challenges
This project did not present many challenges. The client had a clear vision, flexible timeline, and enough budget to put the necessary effort to produce a great product.
Solution
The new site was created with a strategic approach to better position the brand for increased search optimization, strong lead conversion, minimized security support, and a modern user experience across all devices.
- Brand: Updated the brand colors to better align with the sports market, included a photoshoot for authentic site imagery, and updated marketing materials such as newsletter, business cards, and paper collateral.
- Design: Re-imagined the site with a strong basis on content strategy and modern visual aesthetics.
- Development: A modern decoupled architecture built with Contentful + Gatsby, hosted on static file storage, supported by a sleek continuous deployment (CD) pipeline on Google Cloud Platform (GCP).
Technologies
Results
The client was blown away with how we were able to update his website to deliver a stronger conversion funnel, increased SEO value and strong brand visuals.
He remarked on the great user experience created by the lightning fast combination of Gatsby front-end and Contentful back-end. Like most small businesses, SD Sports was hit extremely hard by Covid-19. But the company used that time to invest in their brand, elevate their digital experience, and upgrade their marketing arsenal to help them bounce back better, stronger, and faster.
Find More Great Content
Like most of our small business clients, we worked with SD Sports on a low-cost, high-value solution to get their business off the ground. Over the years we have performed regular security maintenance as well as assisted with various rounds of feature enhancements (from a rebrand to a responsive update to adding a blog). After nearly a decade, the small business was ready to take their brand to new heights and we were excited to re-engage and take them there.
