We're digital geeks who love what we do

Tragic Media is a San Diego-based digital technology agency, focused on creating intuitive software experiences that scale across all devices.

We are a small, high-performance team that takes pride in our innovative solutions, and long-term support plans built to help our clients grow.  Our strength is in working collaboratively with internal stakeholders to strategize, design, develop, and scale innovative solutions that drive real business value.

Whether you are interested in modernizing your existing infrastructure or starting a new company, we can help. Don't let your next software project turn into a tragedy!

A Tragic History

Tragic Media was founded in 2009 by Rich Rudzinski after leaving his job at a large national agency in San Diego. Rich saw a growing gap in the digital service landscape. Existing marketing and design agencies were ill-equiped to scope and manage the growing complexity of emerging technologies.

He saw the "tragic" way that client projects were treated at these agencies, either being outsourced and poorly built overseas or hobbled together by under-skilled internal resources. Ultimately the solutions that were delivered were riddled with technical debt, and not built to scale.

Initially Tragic served as a white-label resource for other agencies, helping to save them from their own development tragedies. Slowly, the company pivoted to bring trusted, reliable software development services directly to businesses.

Over the last decade, Rich has built a team of technical experts - and more importantly a brand - focused on providing expert technical support and solutions for companies of all sizes.

Partnerships and Associations

  • Drupal Association
  • Clutch Partner
  • Google Cloud Partner
  • Avalara Partner

Rich Rudzinski

Technical Strategist | CEO

Rich has been infatuated with computers from the time he first locked eyes on the sweet 486 Windows machine his uncle got his family in the early 90s. He broke, fixed, and gamed on that computer until he saved enough to build his own machine from scratch. The top of his class in high school, Rich followed his passion for computers while studying at UCSD where he graduated early with an innovative art/technology major (ICAM), with a focus on building interactive experiences with new technologies.

After college, Rich worked as a web consultant before becoming a front-end developer at Digitaria (now the global digital agency Mirum). It was at Digitaria that Rich cut his teeth in the web industry, quickly rising to become a master of the front-end, focusing on Drupal and custom Javascript development. After a couple years, Rich began feeling constrained by the growth ceiling of his role, and decided to strike out on his own. He quickly identified a need in the industry for a trusted, scalable engineering firm to help agencies and businesses with technical website projects. 

Rich created Tragic in 2009, first focusing as a white-label development consultants for agencies across the US. After several years, the company pivoted to helping growing businesses and startups solve their biggest technology challenges from websites to applications to the cloud to IoT and beyond.

Rich brings over 15+ years of enterprise software development and consulting, a focus on solving problems and streamlining processes with software, and the unique ability to translate very technical concepts to non-technical leads. Clients Rich has worked with include Under Armor, Pixar, WD-40, FIS, Benihana, Iron Man, Intel, The Baltimore Ravens, The Atlanta Falcons, Lego, Burger King, and Qualcomm.

Don't let your project turn into a tragedy.