Technical Strategist | CEO
Our senior stacked team has experience building and scaling software, cloud, and blockchain solutions of all shapes and sizes
Supporting businesses and founders since 2009
Over the years the company's solutions and approach have evolved, but our focus in partnering with startups and growing businesses to manage their technology roadmap has not.
Tragic's first big ongoing project was building TaylorMade Golf's marketing emails and managing their Yahoo web store.
Our CEO was nominated for the San Diego 2020 Top Tech Awards
Our first "office" was 3 rented desks in the corner of a San Diego Drupal agency. Then for many years we occupied the historic San Diego Mayor's office. Now we are fully remote spread across the US.
In 2013 Tragic had the opportunity to rebuild Pixar.com after a San Diego agency outsourced the project abroad and it came back... less than Pixar ready.
Though Rich and Todd both worked at Digitaria at the same time, they didn't actually get acquainted until Todd started working as a contractor for Tragic in 2012. Now you might mistake them for brothers given their nearly identical last names.
Tragic has been able to scale their leadership and engagement approach to partner with a wide range of companies from sole founders to enterprise organizations alike.
Rich has been infatuated with computers from the time he first locked eyes on the sweet 486 Windows machine his uncle got his family in the early 90s. He broke, fixed, and gamed on that computer until he saved enough to build his own machine from scratch. The top of his class in high school, Rich followed his passion for computers while studying at UCSD where he graduated early with an innovative art/technology major (ICAM), which focused on building interactive experiences with new technologies.
Rich created Tragic in 2009, first focusing as a white-label development consultants for agencies across the US. After several years, the company pivoted to helping growing businesses and startups solve their biggest technology challenges from websites to applications to the cloud to IoT and beyond.
Rich brings over 15+ years of enterprise software development and consulting, a focus on solving problems and streamlining processes with software, and the unique ability to translate very technical concepts to non-technical leads. Clients Rich has worked with include Under Armor, Pixar, WD-40, FIS, Benihana, Iron Man, Intel, The Baltimore Ravens, The Atlanta Falcons, Lego, Burger King, and Qualcomm.