Rich has been infatuated with computers from the time he first locked eyes on the sweet 486 Windows machine his uncle got his family in the early 90s. He broke, fixed, and gamed on that computer until he saved enough to build his own machine from scratch. The top of his class in high school, Rich followed his passion for computers while studying at UCSD where he graduated early with an innovative art/technology major (ICAM), with a focus on building interactive experiences with new technologies.

After college, Rich worked as a web consultant before becoming a front-end developer at Digitaria (now the global digital agency Mirum). It was at Digitaria that Rich cut his teeth in the web industry, quickly rising to become a master of the front-end, focusing on Drupal and custom Javascript development. After a couple years, Rich began feeling constrained by the growth ceiling of his role, and decided to strike out on his own. He quickly identified a need in the industry for a trusted, scalable engineering firm to help agencies and businesses with technical website projects. 

Rich created Tragic in 2009, first focusing as a white-label development consultants for agencies across the US. After several years, the company pivoted to helping growing businesses and startups solve their biggest technology challenges from websites to applications to the cloud to IoT and beyond.

Rich brings over 15+ years of enterprise software development and consulting, a focus on solving problems and streamlining processes with software, and the unique ability to translate very technical concepts to non-technical leads. Clients Rich has worked with include Under Armor, Pixar, WD-40, FIS, Benihana, Iron Man, Intel, The Baltimore Ravens, The Atlanta Falcons, Lego, Burger King, and Qualcomm.