Founder | Fractional CPO / CTO
Since 2009 Tragic has worked with founders, small businesses, and enterprise orgs to strategize, build, and scale technology solutions of all shapes and sizes.
We were recommended to Tragic for help migrating our various software systems from Rackspace to AWS. Rich and his team had such great communication and expertise, and the relationship worked so well, that we continued to engage with them for now over 4 years. Tragic works with us as close to "in house" as you can get from an outside vendor.
Bob Rademacher | CIO | Skybound Entertainment
I've been working with Rich and his team for the last decade because I can trust they will always deliver. Most agencies can sell, but fail to execute. One percent of agencies sell and actually execute. A small subset of that one percent actually care about the final success of the end product. Tragic is part of that elite percentile.
DAN HUSS | CEO | GravityAI
We increased revenue by 50% in June and July in comparison to the year prior! I know you mainly hear from clients (me) when something is wrong. Thank you for being a great partner.
Carla Carstens | Founder | Free Fashion Internships
Supporting businesses and founders since 2009
Over the years the company's solutions and approach have evolved, but our focus in partnering with startups and growing businesses to manage their technology roadmap has not.
Tragic's first big ongoing project was building TaylorMade Golf's marketing emails and managing their Yahoo web store.
Our CEO was nominated for the San Diego 2020 Top Tech Awards
Our first "office" was 3 rented desks in the corner of a San Diego Drupal agency. Then for many years we occupied the historic San Diego Mayor's office. Now we are fully remote spread across the US.
In 2013 Tragic had the opportunity to rebuild Pixar.com after a San Diego agency outsourced the project abroad and it came back... less than Pixar ready.
Though Rich and Todd both worked at Digitaria at the same time, they didn't actually get acquainted until Todd started working as a contractor for Tragic in 2012. Now you might mistake them for brothers given their nearly identical last names.
Tragic has been able to scale their leadership and engagement approach to partner with a wide range of companies from sole founders to enterprise organizations alike.
Rich has been infatuated with computers from the time he first locked eyes on the sweet 486 Windows machine his uncle got his family in the early 90s. He broke, fixed, and gamed on that computer until he saved enough to build his own machine from scratch. The top of his class in high school, Rich followed his passion for computers while studying at UCSD where he graduated early with an innovative art/technology major (ICAM), which focused on building interactive experiences with new technologies.
Rich created Tragic in 2009, first focusing as a white-label development consultants for agencies across the US. After several years, the company pivoted to helping growing businesses and startups solve their biggest technology challenges from websites to applications to the cloud to IoT and beyond.
Rich brings over 15+ years of enterprise software development and consulting, a focus on solving problems and streamlining processes with software, and the unique ability to translate very technical concepts to non-technical leads. Clients Rich has worked with include Under Armor, Pixar, WD-40, FIS, Benihana, Iron Man, Intel, The Baltimore Ravens, The Atlanta Falcons, Lego, Burger King, and Qualcomm.