Selecting the right eCommerce solution for your business or startup can quickly become overwhelming with all of the options on the market today. If you are looking for a larger, more advanced e-commerce solution Magento 2 enterprise edition may be right for you. Below we have highlighted just a few of the best features of the Magento 2 enterprise platform. Choosing the right software is vital to provide your e-commerce team with the tools and functionality needed to manage and grow your online store. The newly updated Magento 2 enterprise edition provides advanced features that are necessary for any business looking to grow and boost performance with their online shop.
Customer segmentation & personalization
Magento 2 provides the ability to target specific users based on past shopping experiences, their browsing habits, and interests in the various products you have to offer. Personalized shopping online has altered the landscape of shopping online using an eCommerce store, giving you more control over what you showcase to individuals based on factors you select. Delivering products and services that are most suitable to your visitors is a way to increase sales and revenue while keeping loyal customers coming back for more in the future. The more you know about specific customers who show interest in your brand or business, the easier it becomes to deliver the proper promotions, sales, and even emails to keep individuals interested in what you have to offer--prompting them to return for more in the future.
Content staging & preview
One of the most impressive features of Magento 2 enterprise is the ability to schedule content updates and showcase products based on a set time. You can also preview your changes before they go live, so that you will never again launch your campaign with a typo or incorrect image. Help to empower your own marketing team with the ability to preview all changes by date or storefront to ensure a flawless shopping experience for both new and loyal customers who browse your online shop. Learn more about consumers and promote new items and sales to those who are most likely to respond with a schedule using Magento 2's software and capabilities. Implement extensive category sorting options to give your customers exactly what they are searching for in less time while eliminating time-consuming tasks so you have the ability to focus on more important aspects of growing your business. Taking the time to schedule content publishing while previewing updates increases professionalism for your company while reducing the risk of publishing information that may be inaccurate or not appealing to those who are browsing your eCommerce shop at any given time. When choosing the enterprise edition of Magento 2, content staging and scheduling are available without programming or coding abilities, giving you total control over upcoming sales and other promotions you want to share with specific audiences with less effort.
Magento 2 offers an advanced search engine option with Elasticsearch. Providing accurate search is essential in optimizing your customer conversions. One of the weaker points of Magento 1 was the inability to search extensively with options and attribute details, many stores had to employ 3rd party extensions or even custom solutions to provide a better search experience for their users. Magento 2 ensures your visitors the capability of finding exactly what they are searching for without the hassle by coming bundled with the advanced search engine, Elasticsearch. Providing options for those interested in searching and including specific keywords with products or services you have to offer is essential to stay ahead of competitors. Better performing search engines help your customers find exactly what they are looking for, leading to increased conversions and revenue. While Magento 2 community has some 3rd party search extensions options available, Magento 2 enterprise comes Elasticsearch-ready right out-of-the-box.
Varnish page caching
Another major update boosting performance and the customer experience with Magento 2 is varnish page caching. Varnish is an HTTP accelerator designed for content-heavy dynamic web sites, that is it helps speed up performance of your online store through the an advanced caching mechanism. Page caching helps to store the eCommerce store a visitor browses without loading the same page repeatedly, ultimately saving time for those who are browsing your online catalog or getting to know more about your company as a whole. When you have a large eCommerce site, performance and site reliability is key to continuous revenue flow and return visitors. One of the biggest reasons users leave a website is the inability to view its content or a website that loads too slow to keep their interest. Magento 2 enterprise comes bundled with Varnish cache which helps to boost site speed and ensures more reliability, regardless of the size of your eCommerce shop and the number of visitors you receive on a daily basis.
Reviewing the features Magento 2 enterprise edition has to offer is essential when building an eCommerce website that is sure to provide stability, security, and an enticing appearance. Whether you are working with local companies or if you want to sell products online, Magento 2 enterprise solutions ensures you have the ability to reach any target audience or demographic you have in mind.